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Whitepaper

The importance of engagement for your membership organization

Throughout the years we've seen a range of clients united in the same challenge: how do we improve member engagement?

To assist with this question, we’ve gathered insights from across the industry—alongside external research into membership engagement, loyalty and retention—to examine the key tenets of a good membership engagement strategy, alongside practical tips for enhancing
interaction and affinity.

This white paper covers: 

  • The happiness equation
  • What makes members feel most engaged?
  • The importance of member centricity
  • What is member value?
  • Benefits of developing your organization’s member value
  • Member advocacy
  • How do you create advocates?

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“We’re waking up to the fact that future long-term member value and growth, requires a deeper focus on online membership experience and engagement.”

Richard Gott, Chair and Founder, MemberWise.