What is a Virtual AGM?

Virtual AGM Meaning

Virtual Annual General Meetings (AGMs) are increasing in popularity and growing numbers of companies are adopting this online AGM method of communicating with their shareholders.

However, making the switch to move your AGM online after years of traditional annual meetings involves a change of mindset and a number of changes.

Find out everything you need to know about Virtual Shareholder Meetings for your Private Limited Company. From engagement to security and everything in between, this guide answers some of the most common questions about the planning and process of Virtual AGMs. Click below to download your copy:

Virtual-Shareholder-Meeting

How Much Does a Hybrid or Virtual AGM Cost?

During lockdown, everything that could move online did go online, and that included annual meetings, where organisations switched their traditional in-person annual meetings to hybrid (a mix of in-person) or virtual (online-only) AGMs.

According to Institutional Shareholder Services (ISS), the shareholder advisory firm, as of April 22nd, 2,240 annual meetings around the world were planned to be online-only, up from 286 for all of 2019. However, numbers being released from many Registrars and Transfer Agents, as well as our own data, show that this number is considerably higher.

But as in many other areas, whilst lockdown may have instigated a change, organisations have realised that virtual AGMs are not just a short term solution – there are benefits to be had, even as restrictions ease. Higher attendance numbers, a greater representation across the shareholder or member base, better engagement, lower costs, positive environmental benefits and less time consuming are all reasons that our clients have cited as why they will continue with virtual meetings in the future.

Those that have made the switch already know the value to their organisation of a hybrid or virtual AGM, but one of the most common questions we are asked is how much does a hybrid or virtual AGM actually cost?

There are several factors that can affect the cost of adding a virtual element or going entirely virtual to your annual meeting.

  1. The size of your register or member base is an initial starting point, whether you are holding an in-room AGM, a hybrid meeting or a virtual AGM. 
  2. Are you having an in-room component alongside your virtual meeting – the “new” hybrid? An entirely virtual annual meeting will negate the need for venue hire, for transportation costs for your board of directors and staff, for refreshments etc. which could actually reduce your overall costs
  3. Will your meeting be streamed live as a webcast so that your shareholders/ Board members can watch the AGM, or as an audio stream only? Whilst an audio cast will be a lower cost, many organisations choose to have the AGM streamed live to make the audience feel part of the meeting. This can be particularly helpful if you are having discussions around key topics or resolutions that you will then ask your members or shareholders to vote on. As with anything, there are different levels of cost dependent on the level of production. A single fixed camera will be a lower cost than a high production set, for example.
  4. Will you be asking your shareholders or members to vote at your meeting? And would you like to open the voting window before your meeting, to allow as many votes to be cast as possible? How complex are your voting requirements? The answers to these questions will help to determine the overall cost of your meeting.


This picture of the UAE Football Federation’s virtual AGM gives you an idea of the new post-COVID reality for annual meetings. It’s unlikely that large, fully in-person AGMs will return again and it’s much more likely that the new hybrid model of a virtual meeting with a small in-room component will become the norm.

UAE Football Federation’s virtual AGM


Lumi has run over 1,200 virtual meetings in more than 28 countries so far in 2020.

Virtual AGM? Get real or maybe even go hybrid...

The AGMs of most companies in the UK (like in several other countries) run on Lumi's technology, whether that be a physical meeting with poll cards, voting keypads or online as well as mobile or indeed a combination of any of those formats, the so-called hybrid AGM. So clearly I do have a horse in this race, however... There are two points I would like to make on this subject, raised again in an article in this weekend's Times.

Firstly, the debate seems to be quite polarised around the two positions of (i) preserve the status quo and maintain the current physical only AGM format or (ii) ditch the physical meeting and run the entire proceedings online only. However the reality is that the trend in most countries including the UK (but with the notable exception of the US) is moving towards the hybrid model. It is hard to make a corporate governance case against the hybrid model as it preserves the ability of the shareholder to pose questions face to face to the companies they own while also making the meeting far more accessible to the vast majority of shareholders who are unable to attend physically. My suspicion is that over time it will become increasingly difficult for companies to justify not enabling the technology which facilitates remote online attendance. 

Secondly, the criticism of the virtual meeting format has the underlying assumption that by definition remote online attendance is inferior and restricts shareholders from holding the board to account. From a technology point of view this is not necessarily the case. The technology exists to permit quite sophisticated Q&A and messaging. The questions themselves can be as transparent or moderated as is deemed appropriate. All shareholders who log in and attend are authenticated and registered so shareholders can vote the number of shares which they legitimately own. This also means that the right to ask questions can be limited to real registered shareholders and so those posing questions can not necessarily hide behind anonymity. In some cases guests can also attend and view the proceedings online, but they are obviously unable to vote and their ability to ask a question can be removed or restricted. If there is a concern that “awkward questions weren’t being vetted and filtered out,” then everything in the platform is tracked and recorded for auditing purposes as is the case today to facilitate scrutineering of the results of the polls themselves. 

I must say that there is a trend here which is playing out globally and feels unstoppable. The real focus now should be on proposing best practice. What is important is to understand the capabilities of the technology and the different options that exist about how it can be deployed and then to propose best practice to increase the relevance and purpose of the AGM while reaching as wide an audience as possible.

How to hold successful Virtual Shareholder Meetings

Virtual Shareholder Meetings (VSMs) have been becoming more and more popular over the last few years as new digital tools and platforms for virtual meetings have become available. These days, virtual options for business-critical events like Shareholder Meetings or AGMs are a necessity. It is imperative to most organizations that they find effective ways of meeting with and gathering feedback from shareholders, whatever the global situation.

So how do you make sure that your VSM will be just as engaging and productive as an in-person meeting, if not more so?
The first thing to do is make sure the technology is up to scratch. Not only do you need reliable platforms for meeting and providing feedback, but you need those platforms to be secure and fully auditable. It also needs to support engagement functionality like voting, Q&A and speaker queueing. Lastly, the onboarding and setup should be simple and effective so that you can focus on the event’s content instead of technical logistics.

What are the benefits of Virtual Shareholder Meetings?
In addition to being a viable option in times of crisis and geographical limitation, VSMs present a number of benefits to aid organizations who adopt them. For one, virtual events present enhanced accessibility options, allowing attendees to access the meeting on a device and in a manner that best suits their needs. This inclusivity will make your meeting more effective by engaging all of your shareholders, not just those who can comfortably attend in-person events.

Additionally, the cost of Virtual Shareholder Meetings is often far less than in-person meetings. The technology is often comparable to what is already required for in-person meetings, and travel and venue costs are eliminated entirely.

Lastly, virtual meetings can actually be more engaging than in-person VSMs. Procedures for voting, raising topics and asking questions are often clearer and less intimidating, and high-quality VSM platforms like Lumi are easy and enjoyable to use. Users actually cite an increase in engagement for VSMs that follow these best practices.

To learn more about VSMs, click here to download our helpful guide.

It’s Really Not That Different

With the COVID-19 pandemic causing such widespread upheaval to all aspects of daily life, I suspect few individuals outside of the ‘industry’ have considered the impact that restrictions on travel, and the lockdown on public gatherings of more than 2 people, is having on AGMs.

Yet for many, the AGM is a legal or constitutional requirement for a huge number of listed organisations, member-based associations, sporting federations and not-for-profits. Governance professionals are being forced to consider options for their AGM that up until recently would have been considered ‘extreme’. Hold an AGM behind closed doors with no shareholders present? Never… Take my AGM entirely online and have both the board and shareholders attend virtually? Legally confusing and controversial for some……

We might not be able to comment on the legalities of these options for your organisation, or the possible impact on shareholder/member disenfranchisement, but what I can do is to help to dispel some of the ‘fear’ that seems to exist when anyone mentions a virtual meeting.
  • It’s really NOT that different.
    A virtual meeting really isn’t that different to a physical meeting. All of the elements that make up a physical meeting – authenticated registration, Q&A, voting – are still part of a virtual meeting. The registration desk is replaced with a login screen, where users can enter their unique credentials provided to them by your registrar, or in the Notice of Meeting.

    The roving microphone for Q&A is replaced by a text entry box, and the voting keypads are replaced by clickable boxes on a screen. The real difference is that your board and the attendees are not in the same location, and whilst you may have a webcast so that that the members or shareholders can watch the proceedings, the board will really be talking to an empty room, or into a headset.

  • The technology for virtual meetings is just too complicated.
    I won’t disagree with you, the technology for a virtual meeting is complex. But it’s the SAME technology that runs most of your in-room meetings. All of the core software will continue to power your online meeting – and any polling - and will manage the Q&A and reporting in the same way. In fact, if you always have the same Lumi Operator at your event, he or she can still run your virtual AGM for you as well.

    The Lumi technology has been developed over 20 years, it’s used by many of the major transfer agents and registrars across the world, and it runs thousands of AGMs every year. This makes virtual a simple add-on, it really isn’t any more complicated than a physical, in-room only meeting.

  • My shareholders or members will find it too difficult to participate in a virtual AGM
    Joining a virtual meeting is as simple as accessing a web page, or using an app on a mobile device. The use of mobile is ubiquitous – mobile ownership is now greater than that of desktop – and its functionality is simple to use. So whilst your Board and the Chair might need to take a bit of time to make sure they are comfortable with how it all works, your shareholders and members will find it simple and straightforward.

  • A virtual meeting isn’t secure
    This is another myth. There are multiple measures in place to keep a virtual AGM secure, from tight security protocols to secure, cloud-based networks. The security of any AGM is paramount, and our systems are regularly PEN tested by independent third parties to ensure there are no vulnerabilities within the platform.

  • Everyone will try and talk at the same time
    It’s a common misconception that a virtual AGM will work in the same way as a Zoom-style online meeting – where all participants can be seen and heard, and can talk at the same time. The reality couldn’t be more different. The Board members may be in the same room, but in a fully virtual meeting, it’s likely that they will all be based independently from each other. The “audience” – made up of your shareholders or members – are entirely separate, entering the platform in essentially a ‘watch and listen only’ mode. They cannot interact with the board or with each other, they can simply submit moderated questions using the text-based facility in the platform, and vote on resolutions/motions or elections if that functionality is enabled.

    Your virtual meeting will arguably run even more smoothly than an in-room meeting, which could always be subject to shareholder or member activism, or heated debate between participants.

    I hope this blog goes some way to assuaging some of your concerns about a virtual meeting and will make you feel more confident about recommending your annual meeting is not postponed or cancelled or held behind closed doors. And that there is a solution that can ensure you still engage with your shareholders/members, that you can maintain good corporate governance and decisions can be made to keep it as “business as usual” as it's possible to be in these challenging times.

In The Room vs Hybrid vs Virtual

Organizations are increasingly looking to combine different formats of meetings, to enable people to attend online alongside in-the-room attendees. Our free infographic will help you understand all of the differences between an in-the-room only meeting, a hybrid or virtual meeting. 

Download Now

4 reasons why your annual meeting should be Virtual AGM or Hybrid AGM

With more and more companies opting to make their annual shareholder meeting a virtual AGM (online only) or hybrid AGM (offline supplemented by digital technology with mobile connections such as smartphones or handsets) affair – everyone from Ford, to PayPal, to Jimmy Choo have made the switch recently and that number is only going to increase – we decided to take a look at four reasons why your next AGM should be a virtual or hybrid one. 

It gives every shareholder a voice
Shareholders come in all different shapes and sizes. While many will be perfectly willing and able to hold their own in a debate with an experienced Chairperson (and some may even relish it), there are just as many for whom the thought of going toe to toe and debating company strategy and direction with a highly qualified chair in front if hundreds of people is quite terrifying.

Tools like Lumi's allow shareholders and members to submit questions for the board through a smartphone app or handset with a messaging platform, breaking down barriers and opening the debate to those who might otherwise not have been involved.

No paper!
Of course, anything that looks out for the environment is a good thing. With a virtual or hybrid set-up, you can say goodbye to paper with everything including shareholder attendance, agendas and ballot papers all handled digitally. As well as being more convenient, using a smartphone app or handset ensures companies appear professional and progressive to shareholders, while freeing up organisers and planners to focus on making sure the rest of the event runs smoothly for everyone.

They’re more accurate and secure
Accuracy and transparency are crucial when it comes to matters of corporate governance. A virtual or hybrid solution means companies no longer have to make do with a mere show of hands. Substituting the paper ballot for a digital alternative also means the whole voting process is far more transparent, with results displayed instantaneously to attendees and a full audit trail of voting activity available for scrutiny. And, with votes counted instantly, it means more time can be given to debating the important issues. 

It’s a more inclusive event
Perhaps the biggest tick in favour of a virtual or hybrid AGM is that they mean every shareholder has a chance to attend. Whether it is the small shareholder who cannot afford to travel or the institutional investor with large holdings that won’t always have time to attend meetings in person, a virtual AGM gives everyone the opportunity to be present and have their say.

There are many more reasons why companies are increasingly turning to these two methods for their annual meeting, yet it all eventually boils down to one objective – all the above help to increase engagement and dialogue with shareholders, ultimately ensuring the company is best placed to achieve all of its business goals.

Virtual AGM – Debunking The Myths

Having attended a few conferences and exhibitions recently across the US & Canada, it seems to me that there is a general sense of wariness around virtual shareholder meetings, and whether these are a positive or negative force to ensure good corporate governance. From talking to many CoSecs, I am constantly being asked variations of the same 5 questions, so I thought I would debunk some of the common myths that surround virtual AGM and shareholder meetings.

Hosting a Virtual meeting will disengage our shareholders
Its not news that shareholder attendance at annual meetings is in decline, and with the format of the annual meeting remaining relatively unchanged for years, its no wonder that shareholders are not making the effort to attend an annual meeting. Given this backdrop of apathy, coupled with a desire for issuers and investors to improve shareholder engagement, I’d like to debunk the myth that a virtual meeting could somehow stymie interaction and engagement, and actually, I believe they can materially increase that.

A Virtual meeting means that shareholders can’t hold the Board to account
ThiS is simply not true. Virtual meetings offer the same transparency as an in-room only meeting, ensuring that there is still a forum to hold the Board to account, and to build the necessary trust between the Board and the Shareowner. The technology already exists, and is being used every day, for attendees to submit questions and comment. This can be done by simply typing those in, they can be moderated, or not, as required, they can even be displayed to the rest of the audience which can promote further discussion – rather like a shareholder standing and speaking in the room. And, of course, its still possible to allow for verbal questions – using speaker queuing technology. This all speaks to the concepts of trust and transparency.

A virtual meeting prevents inclusivity
A virtual meeting actually offers greater benefits for accessibility than holding an annual meeting in a fixed, physical only location. Many shareholders are much less willing to travel long distances, which can often mean a large expense for travel and hotels. And if an individual represents or owns shares in multiple companies, attending numerous physical only annual meetings becomes a costly and time consuming process.

The adoption of virtual tech is just too complicated
Many governance processes have already become digitized and dematerialized, with a great deal of innovation being welcomed by issuers (e.g. eComms, electronic proxy etc). And whilst the virtual platform itself has taken many years to develop and refine, running a virtual meeting is as simple as accessing a web page or using an app on a mobile device. The use of mobile is ubiquitous – mobile ownership is now greater than that of desktop – and its functionality is simple to use. Its always a good idea to hold a trial run of your meeting, so the Board and the Chair are comfortable with how any voting results are displayed, or how to view questions, but for shareholders and issuers alike, the adoption of virtual technology is simple and straightforward.

A virtual meeting isn’t secure
Again, this is a myth that is easy to debunk. There are multiple measures put in place to keep digital AGM secure, from anti-hack platforms to tight security protocols to secure cloud based networks. The security of a virtual meeting is paramount to any facilitator. What’s more, any entrant into a virtual meeting platform would need to be authenticated. Credentials are communicated to attendees in advance of the meeting, and without these, access to the meeting through a webpage or through the app, would be prohibited.

Changing demographics, alongside changing expectations of how meetings and their components are delivered, means that modernization of the Annual Meeting is inevitable.

Lumi, as well as me personally, are passionate advocates for the adoption by issuers and their advisors of virtual meeting technology. Whether that is part of a more cautious adoption through the use of hybrid – holding a physical meeting that also allows for remote participation – or by following in the footsteps of many issuers that have already gone fully virtual – the benefits to both boards and shareowners are clear. Both retail and institutional investors value the annual meeting, and the opportunity to engage with the Board. But if the virtual approach is taken seriously, the content is appropriate and the board are behind a virtual meeting, then issuers can benefit from both the logistical advantages and efficiencies of a virtual approach, whilst increasing reach, attendance and interaction with your ownership.

If you don’t have time to read the whole blog or simply want to find out more about the frequently asked questions regarding a hybrid AGM then download our free resource here.

Having your cake and eating it too – Evolving Virtual Shareholder meetings

While there has been a steady evolution of greater digitalisation/dematerialization in AGMs and shareholder meetings over the last couple of decades, the move to so-called virtual meetings has generated a lot of attention. The US has led the way, but other regions have seen growing interest, including adoption in the UK and Canada, as well as garnering the support of the Australian Shareholders Association. In the US, the format is commonplace (see figure 1), and the debate has moved on from whether or not to run a virtual meeting but rather how to run a virtual meeting. 

There are questions from both investors and issuers about how this format can facilitate good corporate governance while at the same time, allowing issuers to maintain control and ensure the meeting runs smoothly.

In a recent webinar and white paper, both hosted by Computershare, this topic came up. 

There has been a perception that the virtual meeting format is a trade-off between either giving issuers the ability to kill the meeting or giving investors, both retail and institutional shareholders, the opportunity to hold company boards to account.  Lumi’s view is that you can have your cake and eat it too.  Both of these objectives can be accommodated through virtual meetings as well as positively impacted and improved.

In a virtual or even a hybrid meeting, it is possible to facilitate more sophisticated approaches to voting and discussion in an easy-to-manage way.  The question for the industry is to reach agreement on what should be the best practice.  This may be different from country to country but some of the principles will be universal.  Computershare’s white paper looks at how virtual and hybrid shareholder meetings and AGMs are being adopted in different markets around the world.  Lumi is the main provider in many of those markets to the world’s leading transfer agents, registrars and end users.

Additionally, in expansive geographies like the US, Canada and Australia, or even where there is cross-border ownership, there are also of course cost and logistical benefits. For the issuer, they are obvious – venue rental, catering, security, staging, as well as Board travel time.  The same is true for other stakeholders, whether that be shareholders, proxies, guests or press. No longer is a whole day required to navigate one meeting; institutional investors for example can now ‘attend’ multiple meetings on any given date, especially given the seasonal nature of AGMs, and bypass travel time and the related expense. With mobile ownership now surpassing that of toothbrushes, the ubiquity of smart devices furthers that convenience – an AGM in your pocket, if you will. With an estimated 97% mobile ownership among millennials and Gen-Xers, is there also an opportunity to harness this technology to involve a typically hard-to-engage demographic in corporate decision making?

Lumi has decades of experience in providing digital tools to improve a whole range of meeting types and events.  As well as providing for authentication, webcast access and proxy voting and balloting protocols, technology can enable the mainstay of shareholder meetings, the Question and Answer session, to be more interactive, improving the quality of the questions from a wider base, while at the same time giving meeting organizers the tools for moderation and control to ensure the orderly conduct of the meeting. Indeed, a physical-only meeting is limited in its demographic of attendance because of logistical and cost factors. Far from restricting discussion between shareowner and board, a virtual element can make the debate far more relevant and open. Warren Buffett for example has reporters moderate Q&A at his huge Berkshire Hathaway stockholder meeting, often dubbed Woodstock for Capitalists; couple that kind of innovative approach with broad-reach virtual technology, and the contention could soon be whether access and transparency, and thus good corporate governance, is actually hampered by a physical only meeting.

What is the difference between electronic voting and Virtual AGM and voting?

When we talk about our technology solutions at Lumi, we sometimes refer to “electronic voting,” and other times we use “online voting.” So what is the difference?

Electronic voting
Electronic voting is at the heart of what we do. It involves moving from a manual paper-based or show-of-hands system to an electronic solution. This allows for better maintenance of the AGM voting procedures, including more accurate results, better tracking and analytics, and more secure and accessible processes. Electronic voting refers to the applications and technology used to facilitate the vote rather than the location of the participants, and it usually involves in-meeting technology like our dedicated handsets or kiosk voting solutions. AGM electronic voting solutions take traditional voting processes and make them more reliable, more accessible and more effective.

Online voting

Online voting, however, is all about location. In virtual and hybrid meetings, participants need to be able to vote remotely, and online voting is the way that is facilitated. The background applications and processes may be the same, but the voting takes place online via web- or desktop-based applications instead of physical handsets or kiosks. It still offers the reliability and audit trail of electronic voting, but it happens in a different context.

Which one is right for me?

If virtual meetings are of interest to your organization, online voting is the way forward. However, for in-person meetings, electronic voting will allow you to create a more secure and reliable voting system for those in the room. For hybrid meetings, a truly hybrid solution offers both options for attendees, virtual and physical, and ensures that every vote is counted and processed the same.

To learn more about either of our digital voting solutions, or to learn how to combine the two to ensure accessible and effective hybrid meetings, click here to get in touch.

Take Your Meeting Online

A new generation of investors is more aware of issues such as the importance of good governance, tackling climate change and addressing social issues. And they think that the businesses they invest in should play their part. Meanwhile, new rules give investors more influence over how companies are run.

Companies are under growing pressure to listen more to their investors and other stakeholders and take their views into account.

Companies need to respond to these changes and find ways to engage more with their investors. That means annual meetings are more important than ever as a way for shareholders and companies to talk to each other, but AGM voting procedures and other processes must be adapted to account for changes in expectations, both internal and external.

New digital technology allows you to do this more effectively, with virtual and hybrid meetings presenting one of the biggest opportunities in this area.

Virtual shareholder meetings (VSMs), which are becoming increasingly popular, are meetings where participants attend via an online platform that allows them to ask questions, vote and participate electronically in real time, as opposed to travelling to the physical meeting.

A hybrid meeting offers the option for remote participation alongside the physical meeting. This online option opens up your meeting to shareholders around the world who can’t attend in person preserving the ability of the shareholder to pose questions to the companies they own, while also making the meeting far more accessible to the vast majority of shareholders who are unable to attend physically.

Holding AGMs in one physical location can limit the engagement of that meeting.

With Lumi’s Virtual AGM technology, shareholders can log in to the AGM remotely from anywhere. They can watch proceedings, have their say and use electronic voting from the comfort of their own homes, in the office or while they’re travelling for business.

Virtual and hybrid meetings offer exactly the same transparency as an in-room meeting, ensuring that there is still a forum to hold the board to account. Virtual attendees can use tried and tested technology to ask questions and comment on proceedings. Written questions can be displayed to all attendees to promote further discussion, just as if a question was asked in person by a shareholder in the room, while it is also possible to allow attendees to ask questions live using speaker queuing technology. The tech also makes it easier and quicker to access records of the meeting.

In an era where meeting attendance has been in decline, the virtual or hybrid meeting can reignite enthusiasm among your shareholders, as well as increase transparency and accountability. Now is the time to take your meeting online.

Are Virtual Shareholder Meetings Secure?

One of the most common questions we get about Virtual Shareholder Meetings, or VSMs, is whether or not they are secure. When you bring your meeting online, whether strategically or as demanded by circumstance, cybersecurity moves to the top of the agenda.

However, cybersecurity concerns aren’t unique to virtual meetings. Anytime technology is utilized, security measures must be introduced to maintain the integrity of the attendees, the meeting and the activity that takes place. That’s why Lumi uses advanced cybersecurity measures to ensure the success of all its meetings, not just virtual ones.

Some of the measures we use to ensure the security of VSMs include:

  • Anti-hack platforms
  • Advanced permissions and access protocols
  • Secure cloud-based networks
  • Authentication and credential processes

As a shareholder, you would receive unique usernames and passwords, along with a secure authenticated login. This provides peace of mind that when you cast your vote or share your thoughts, they are upheld by the system so they can be counted and actioned accurately. You can also rest assured that no unauthorized attendees can disrupt the proceedings or access the results and feedback.

Our priority is creating secure, reliable applications and platforms. These work to uphold the important processes that comprise successful shareholder meetings and make it easier to follow up on shareholder input. To learn more about Lumi’s cybersecurity features and protocol, click here to contact one of the Lumi team.

Do members actually want virtual AGMs?

When considering whether a virtual AGM is right for an individual association or member based organisation, many meeting planners end up asking these questions:

  • Is this what the attendees actually want?
  • Will people actually show up for a virtual AGM?
  • Is it worth changing how we do things if it will actually not improve anything?

It’s not enough to make such a big decision on anecdotal information. Major changes to how your meetings operate should be based on data, not speculation. That’s why we commissioned a survey of  7,000 members across the globe to determine how they feel about the associations that they are members of, and about how online meeting options might affect those relationships.

In this research, we found that an average of 53% of respondents indicated that online meetings would make them more likely to participate. Notably, this was the case regardless of attendance barriers – from time and distance in countries like Australia, to a lack of trust in the organizations in countries like Singapore. Even (especially) those who trust their organizations to do the right thing said that they would be more likely to participate if online options were available.

The study also concluded that young people and women were more likely to express distrust in their organizations and a subsequent desire to be involved. Virtual AGMs not only allow for the kind of access that would appeal to these members, but it also ensures that they feel valued and like their opinions matter to their organizations.

If you would like to read our Global Member Insights Report and learn more about how Virtual AGMs would appeal to your members, you can download a copy here.